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David Blanar

Digital Marketing Specialist | Marketing and Advertising

• Glasgow,
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Hi, I'm David Blanar. Welcome to my profile!

David Blanar's Bio:

David Blanar's Experience:

• Digital Programme Manager at Isobar

  June 2013 - September 2013

  For this London advertising agency, I performed digital programme management duties for the Kellogg's account. I oversaw and delivered digital projects including campaign web site development, global platform rollout and video production, Facebook apps and digital media assets. Responsibilities: o Planning & delivery management o Briefing creative & technical teams o Budget oversight & reporting o Oversight of external third-party suppliers o Programme Management

• Digital Producer at AMV BBDO

  April 2013 - June 2013

  I served as the digital project delivery lead for two national campaign launches for a major UK telecommunications company, delivering a series of consumer-facing digital video advertising assets and a promotional Facebook app. Responsibilities included: o Planning & delivery management o Briefing creative & technical teams o Media delivery through dynamic national digital OOH installations o Data capture & reporting o Oversight of external third-party suppliers

• Manager, CRM & Marketing Transformation at Accenture

  September 2011 - September 2012

  Accenture is the market leader in providing customer relationship management consulting services. Focusing on the three areas of sales, service and marketing, I deliver solutions that help our clients maximise the value of their customer relationships. Responsibilities included: o Analysing existing client CRM / Marketing capabilities and organisation o Identifing opportunities for improvement to existing marketing programmes and contribute to client proposals o Designing best practice marketing principles and solutions (operating models, processes, human performance, systems) o Developing and managing transformation programmes targeted to improve the client's marketing capabilities o Improving operational performance in marketing organisations across a number of areas including technology, process, organisation and people o Conducting value and impact analysis of proposed changes to the clients marketing processes and programmes o Assisting with internal development of marketing transformation best practice and assets

• Head of Online Services at MerchantCantos

  February 2010 - August 2011

  MerchantCantos is one of Europe's leading creative communications agencies, advising upon, creating and delivering our clients' messages to key audiences. My responsibilities included: o Defining the strategic vision of online service delivery, for clients and the agency o Defining the commercial online services offering, including new product & service development o Oversight and man-management of a cross-discipline team responsible for delivery of all digital products and services o Oversight of commercial relationships for MerchantCantos partner syndication and distribution network o Production oversight of Cantos.com, the agency's online distribution vehicle for client content

• Operations Director at Republic Publishing Ltd

  October 2009 - February 2010

  In this senior management role for Republic Publishing, a social media service provider, I was responsible for all back-end operations, from organising mobile phones to ensuring contracts were signed to contributing to the commercial strategy of the business. One key area of responsibility was looking at internal production processes and ensuring remote staff were working as efficiently as possible. The team included 10+ full-time staff (all working remotely), and a network of 15+ freelance writers, photographers and designers.

• Head of Marketing & Communications at Defaqto ltd

  December 2007 - September 2009

  I managed a communications and product marketing team developing and delivering financial services data and analysis for consumers, IFAs and brokers. Responsibilities included: o Serving in the senior management team, developing the strategic vision for product and service delivery. o Developing a coherent communications programme across all media and discipline, online and off o Leading and managing a cross-discipline marketing team of communications, PR and creative professionals o Building and developing strong relationships with customers and other external collaborators, such as the media and government regulators. o Defining, designing and delivering all internal and external communications activity.

• COO at Instinct Studios

  July 2007 - October 2007

  For this startup digital creative agency, I looked after all of the back-end functions, including: o HR o Accounting o IT support o Day-to-day office management I was particularly responsible for ensuring resource needs were met, sourcing and overseeing all freelance contributors. The team consisted of 10 full-time staff, 5 contractors and several freelance IAs, designers and coders as needed. Additional responsiblities included overseeing the company's day-to-day operating activities, including revenue and sales growth; expense, cost and margin control; and monthly, quarterly and annual financial goal management.

• Digital Strategy Consultant at Rufus Leonard

  March 2007 - July 2007

  Rufus Leonard is a Top 10 digital marketing agency in London. I guided digital marketing and promotional activities for UK clients, across both the public and private sectors. Key Skills o Strategy & Planning o Business analysis o Requirements gathering o Team leadership o Change management o New technology consultancy Responsibilities included initial requirements gathering, stakeholder engagements, pitch writing and strategic consultancy.

• Senior Digital Planner/ Consultant at 23red

  November 2006 - March 2007

  Digital planning for through-the-line brand-building and marketing initiatives, focused on delivery.

• Digital Planner/ Consultant at Crown Business Communications

  May 2003 - October 2006

  Digital strategy for B2B commmunciations consultancy.

• Marketing Services Manager at Rivals.net

  March 1999 - March 2003

  Oversight of creative team and CRM duties for new media arm of Chrysalis Group's Rivals.net online sports property.

• Senior Interactive Artist at Tam Communications

  December 1996 - March 1999

  For Tam I served as a key cross-media designer of interactive communications solutions. I produced web sites, video graphics, mulit-media CD-ROM designs and traditional printed material.

• Senior Marketing Consultant at Karma Platform

  September 2013

  Karma Platform is a Hungarian software startup focused on developing SaaS business administration and agility solutions for Enterprise and SMEs across EMEA and North America. My responsibilities include: o Capital campaign management (via Kickstarter) o Online marketing strategy o Channel communication management o PR & media outreach o Development of marketing material, as needed

• Digital Marketing Consultant at Freelance

  September 2007

  I have served as a contract service provider in both the agency and client-side settings, specific services include: o Planning & Insight o Programme Management o Marketing Services o CRM o Product Development & Marketing o Communications o Business Analysis o Digital Media o New Business Development o Training & Education Industry Experience o Financial Services o Technology o Automobile o Sport o Telecommunications o Public Sector o Media

David Blanar's Education:

• University of Nottingham

  2010 – 2013
  MA

• London Business School

  2004 – 2006
  MBA
  Concentration: Strategy

• Santa Clara University

  1993 – 1997
  BA
  Concentration: Theatre Arts

David Blanar's Interests & Activities: